Valuing marketing & communications

Amos Goldreich Architecture has always understood that marketing is important, and looks at communications as a central function of the practice.

When joining BowerBird, Amos Goldreich Architecture was using a PR agency and digital marketing consultant to help with social media, copywriting, messaging and business development.

Amos wanted to distribute new work in a more transparent, trackable way, but also make the most of the projects already complete, and so looked to BowerBird as a distribution tool.

BowerBird is the practice's sole media platform to connect with journalists, attain wide-spread coverage, and maintain a steady media presence that attracts and wins new clients.

Photography: Rory Gardiner

More publishing success, less effort

Many practices get stuck at the first point of publicising their projects - the media kit. BowerBird's project template makes it easy for studios to add in all the information. We give you the process, you just input your content.

"Creating projects and press releases with the help of BowerBird is very easy, and the ability to reach journalists and magazines directly makes the system appealing to people with non-PR/marketing experience/resources."  

"In a world saturated with information, it is important to stand out. Targeting key publications helps architects raise their profile among their own industry, but more importantly in the wider community, thus reaching potential clients.”

Photography: Rory Gardiner

Getting published helps win work

Amos Goldreich Architecture uses BowerBird to great effect within their wider marketing strategy. The practice uses their publishing success on other channels too, sharing all articles on social media and via their website. This benefits their social media following (now at 40,000+) and their SEO rankings.

"Some of our projects in the office have been a direct result of past projects being published in the national press and online through BowerBird.

"Being published more widely means that our practice is well known and reaches a wider audience. It has also contributed to having over 40,000+ followers across our social media channels.

"We have seen great success through using BowerBird." 

Photography: Rory Gardiner

What are the results?

Amos Goldreich Architecture
is published, on average, every single week.  

The practice averages around 4 stories per month, or 48 stories annually. 

142 Estimated stories.

Over a 4 year period, Amos Goldreich Architecture has had 142 downloads by journalists via the BowerBird platform. (Downloads typically mean a journalist intends to publish a story).

11 Projects uploaded.

Amos Goldreich Architecture has a small but impressive portfolio of projects ready
for journalists to feature.

Exposure to journalists in 53 Countries.

152 Journalists from 53 different countries have accessed content by Amos Goldreich Architecture via BowerBird. 

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